How to realize efficiency management and cost reduction

Operation determines the gross profit rate of the enterprise, and management determines the net profit rate of the enterprise. The operation not only pursues the growth of sales performance, but also the promotion of product price. The operation mainly starts from the external market. Management pursues the minimization of cost and expense. Management mainly starts from the internal control of the enterprise. In enterprise consultation and guidance, people often ask, what is the biggest difference between operation and management? I usually divide the difference between operation and management into four points: 

1、 "Management" is to choose the right thing to do, and "management" is to do the right thing. Choosing the right thing is often the business operator's strategic level and direction and route. Imagine that if the direction and route are wrong and the manager does the wrong thing, the loss of the enterprise will be more serious. 

2、 "Operation" is responsible for the results, and "management" is responsible for the process. Profit is often the reflection of business results, and process, standard and system are the reflection of process effects. Therefore, we often say that "business talents pay attention to profit, management talents pay attention to system". Why should enterprises establish processes, standards and systems? Its essence is to ensure the realization of business results. 

3、 "Operator" focuses on "external", and "manager" focuses on "internal". "Operators" are good at integrating external resources for their own use, including customers, funds, policies, etc.; and "managers" are good at managing internal structure to make operation smooth, including personnel, materials, equipment, etc. 

4、 "Managers" pay attention to leaders and "managers" to straighten things out. A wise operator can not only control a gentleman, but also manage a villain. Managers often have strong leadership. Lin Biao, a god of war figure, once asked Chairman Mao how long he could carry the revolutionary red flag? Chairman Mao said that "a single spark can start a prairie fire", and the spirit of such a speech is not comparable to that of ordinary operators. In addition to the excellent leadership, managers have more excellent insight and courage. We often say that knowledge determines insight, insight determines courage, and courage determines success. 

If an enterprise doesn't have management as guarantee, its goal can't be achieved. If management leaves its goal, it will lose its direction and become blind. Management and management complement each other. 

When the business model of the enterprise is not mature, the management should not be excessive. What we fear most is the poor management level of the business departments that are at the forefront of the market, and the strong management level of the functional departments that stay in the enterprise's caretaker hospital, which will kill the enterprise. I have seen some functional departments of enterprises like to be opinionated, blindly follow the fashion and pursue high, and introduce whatever management mode is popular in the market, so as to reflect the leading trend of management, such as the popular OKR agile performance (objectives & key results objectives and key results) and hrbp (HR business) in many large group enterprises in the past few years Partner human resources business partners), action coaches, point system management, etc. without a good command of the functional departments, these new management tools are imported, and the business departments are required and assessed to implement these new management methods, resulting in the business departments spend too much time and effort to do these things that are not understood, but affect the growth of performance.